Growth

By Tom Walker, CEO of Rev1Ventures (parent organization of ACA member group Ohio TechAngel Funds)

As every entrepreneur knows, it’s not enough to have a good product—you must also have customers who want it.  In fact, more than four in 10 startups say a lack of market for their product was the reason their company failed, according to a study by CB Insights.

While inking the first deal can be one of the most challenging, gratifying, and defining experiences for a new company, it’s importance is too often minimized during initial first phases of development, compromising future opportunities and even causing avoidable difficulties when the customer relationship and terms aren’t set out right at the start. Having invested in hundreds of early-stage companies, I wish more of them had had more ready opportunities to learn the best ways to approach first customers. That’s why the Rev1 team is sharing its top advice for selling, so that more startups can benefit from this unique approach to closing the first customer and beyond. 

By: Elizabeth Usovicz, Principal of WhiteSpace Consulting, as part of a series she writes for ACA aimed at entrepreneurs, "Your Pitch is Just the Beginning."

What is growth hacking? Many startup founders aspire or claim to be growth hackers, but the term’s meaning has lost precision since it was first used six years ago. Like “bandwidth,” the word “hacking” has mainstreamed into popular culture and is often used to describe a shortcut in food, fashion and life in general. Growth hacking for startups is not an easily duplicated quick fix. Investor and entrepreneur Paul Singh noted at a 1 Million Cups meeting in Kansas City that “Everyone wants to read about growth hacking...[but] by the time the growth hacker actually writes the growth hack out, there’s no yield anymore.” 

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