Mentoring

By: Elizabeth Usovicz, General Manager of Transaction Commons, as part of a series she writes for ACA aimed at entrepreneurs, "Your Pitch is Just the Beginning."

If you’ve attended or presented at a startup pitch event, you’re familiar with the entrepreneur’s pressure to provide a comprehensive, entertaining and compelling view of the company in just a few minutes. At many events, a moderator or attendee asks the presenters, “How can I/we help your company?”

Several months ago, I began to notice a sameness across different pitch events in presenters’ answers to this question. It didn’t seem to matter whether the question was asked in front of a large audience, in small group or during a one-on-one conversation.

By: Elizabeth Usovicz, General Manager of Transaction Commons, as part of a series she writes for ACA aimed at entrepreneurs, "Your Pitch is Just the Beginning."

Carmine Gallo, author of “Talk Like TED”, calls ideas “the currency of the 21st century.” It’s true that consistently refining and taking action on relevant ideas leads to business innovations and scientific breakthroughs.

For entrepreneurs with an innovative business concept, the process of refining a big idea and taking relevant action includes the ability to synthesize input from a wide range of sources. Input from too many sources can leave you feeling as though there are a hundred voices whispering in your head, muddying your refinement process and making it harder, not easier, to make decisions and take action. Making sense of this varied input requires having a framework for filtering and evaluating those voices.  Here are three framework components to consider.

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